Are you getting the edge in online marketing of your business? Video is where it’s at today and if you are not taking advantage of this powerful solution, you might want to try it.
You may be thinking, “video is expensive.” While it’s true that years ago you were looking at an investment of $5,000+ to create a video, not today! A number of technologies have lowered the cost of camera equipment and editing software and the increased popularity of video hosting sites like Vimeo and YouTube make video creation truly affordable.
And, it makes sense. What better way to share your story than to SHOW your story. Video lets you do just that in an entertaining, engaging and easy to digest way. Not to mention in the world of social media, it is highly shareable, giving you great exposure.
Check out these stats that I read about recently illustrating how video attracts viewers to your site and business.
*Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
*The average user spends 88% more time on a website with video. (Source: Mist Media)
*Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
*Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
*Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
We use video to give our potential clients the ability to see for themselves why our bands are taking the country by storm. Check out our videos on our band pages to see for yourself!
Until next time,
Dennis
